About Bay Leisure - Simply Play

Independent and not for profit

Bay Leisure Ltd is an independent not for profit company set up in September 2007.  Bay Leisure Ltd manages the LC on behalf of the City and County of Swansea under a 10 year lease which started in March 2008.

Bay Leisure Ltd owns and operates 3 Simply Gyms, 2 in Swansea, Gorseinon and Llansamlet and 1 in Cwmbran open January 2016. Bay Leisure also owns and operates Simply Play, a children’s indoor play and party centre, on the same site as Simply Gym, in Gorseinon, Swansea.

In partnership with Swansea University Bay Leisure Ltd opened 360 Beach and Watersports Centre in Swansea Bay in September 2012.

The company has a board of 11 non-executive directors who are all voluntary. There are 2 City and County of Swansea council members on the board. The rest of the board is made up of local professionals from different business sectors.
The board meets 8 times a year.

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